I’ve been thinking a lot recently about what it is that makes the difference between the agents who do a ton of business and those who struggle. It seems to me that it would be easy to come up with any number of ‘reasons’, so see if any of these ring true for you:

- “I don’t have the money to market myself”

- “I’m too new in the business”

- “I’m scared to call people”

- “I don’t know enough people”

- “People don’t know about my company”

I bet that most agents have had these thoughts at some time in their past, and the success of their business has been determined by how much they buy into these ?reasons?.

I talk to agents who want to double their business in one year, and quickly find that no-one is giving them a reality check on what they have to do to accomplish such a lofty goal. I talk to agents who take 15 hours to make 200 cold calls (that’s dials, not conversations), and quickly find that no-one has helped them to see where they are going wrong. I see so very many examples of what I used to refer to as ‘professional students’, like the aging hippie who has spent his entire life going to university getting degree after degree and never putting them to use.

I don’t care which brand, or non-brand, you are with in your business; you are a brand of one, and all the education in the world ain’t gonna do you any good if you don’t get out there and use it. It’s got to be the right education though, hasn’t it?

Let me take an example here. Suppose I tell you that 75 – 95% of all of your client’s buying and listing decisions are unconsciously predetermined (which is a fact, by the way) – what good does that information do you? I guess it could be a useful ‘coffee pot’ factoid, but nothing more if you don’t go apply that knowledge.

Now, what if I told you that, with Zero Effort Selling for Realtors®, you can now learn to ethically persuade and influence your clients unconsciously so they will want to list and buy with you before your competition. That is, by the way, also a fact. I bet that some of the same false beliefs start popping into your mind, right – no money, no time, too difficult, etc. The thing is, it’s not difficult and it’s not too expensive, because it’s a certainty that you will keep losing business and commissions until you learn to persuade and influence your clients in the way they naturally buy – unconsciously.

Here’s just one small example of verbatim language techniques that lead conversations and plant suggestions:

“Once you list with Sally Salesperson you can rest assured that you made a great decision”.

Or

“Once you’ve listed your property with us, you’ll quickly discover that we can move your property in the quickest amount of time for the best price”.

How does that feel to you?

A WORD OF CAUTION HERE: Do not be a typical whiney real estate agent and change the words, either in form or in sequence. There are specific reasons for these words, for their sequencing, and changing things up because ‘it doesn’t feel right’ will remove the effectiveness of the language pattern.

The power behind the two sentences above is this: “Once” unconsciously implies they have not and are missing out or do not yet fully realize value, and the words ‘once’ and ‘always’ are universal qualifiers (word gymnastics). Also, the second part of the sentence implies that once they do the first part of the sentence they will get their desired outcome. The desired outcome pushes people to do the first part of the sentence so they can get the reward.

The second part of the sentence also plants the suggestion of what you want them to do/expect/feel.

I could tell you that after you participate in the Effortless Selling webinar on August 9th that you will really begin to have a grasp on how important these language patterns are for your business, but I’m not. I’m going to let you discover that for yourself by signing up and participating. The more you learn this material, the more you’re going to want to participate in the Zero Effort Selling for Realtors program!

Powered byEMF Web Form

We really are Dedicated To Your Success.