Thu, February 10 2011 » Uncategorized » No Comments
Thu, February 10 2011 » Uncategorized » No Comments
What Does YOUR Image Say?
What does it communicate to people? A part of my business has me in email contact with thousands of Realtors® every week, looking at their online profiles and presence, experiencing their auto-responders, listening to their voicemails, etc. It’s an experience that leaves me saddened at all of the lost opportunities that some (most) of these will never even know they lost.
Auto-responders – from one company of 98 people, I have seen 75 of them using the same, company-provided auto-responder. How tough it must be to change the verbiage that so many don’t bother to do so. How tough it must be for the franchise to come up with something a little more human; it looks bad on individuals, brokerages, and franchises when these things are neglected.
Voicemails – pretty bad overall. For a great lesson on leaving an awesome voicemail visit my pal Scott (while you’re there, check out this article).
However, the saddest thing I see, every day, is people’s pictures. I recently looked at over 5,000 agent pictures and after a short while I noticed that I was having a physical reaction to them, as well as a mental reaction. Some of the pictures made me smile and feel all warm and fuzzy; some of them made me feel ‘this person’s a pro – I’d hire them!. Again, unfortunately, so many of the pictures made me frown and think ‘YUK! – I would not hire you!!’. Call me shallow if you wish, however, it doesn’t have anything to do with beauty / handsomeness; it has to do with reality and professionalism.
You would be shocked at how many agents are still using those old ‘silk-stocking-filter’ photo’s that were popular in the ’80′s and ’90′s – still using that style of picture, and, I’d bet many are still using the same picture.
Why? What does that say to the public? How is that hurting your business?
I’ve had agents tell me that photographers cost too much, that business cards cost too much. HORSEPUCKY! My professional picture was taken by my wife using a $50 digital camera – the background was red brick, so I got someone to replace it with a blue background.
You can get high-quality business cards for less than $150 for 5,000 full-colour.
It’s not about the cost though, is it? What IS holding you back from putting a professional image out there? Think about it. Spend some time inside your own head, honestly answering those questions. Ask past clients and your sphere what they think of your image.
Tue, February 8 2011 » Mental Moments » No Comments
Tue, January 25 2011 » Reality » No Comments
Are YOU Your Own Worst Enemy?
I think it is the norm that we are our own worst enemy. I think that because I see it every day, everywhere. I think it’s sad when we don’t recognize it; I think it’s way sadder when we let our ego stop us from accepting this basic truth.
Think about a situation I recently encountered, talking with an agent who has been banging his head against a wall for the best part of a decade, promoting himself as something, and wondering why he is not getting the results
he wants from all of his efforts.
From what I could tell, this guy is smart, dedicated, and obviously serious about his work. He’s also frustrated, out a whole lot of promotional dollars, and dumbfounded as to why he’s just not getting results.
Not even 5 minutes into our conversation, and I felt the incredible power of what was blocking him. I’m getting better at spotting this triat, to the point that my second question to people will now be “So, what are YOU doing to screw up your success?”
So, what was blocking this guy? He could not do ‘this’ and he cannot do ‘that’ and ‘x’ won’t work, nor will ‘y’, because people won’t listen – they’ll just see him as a pushy salesperson out to do nothing other than make a buck off them. I see this in every industry, everywhere I go, salespeople with this ingrained belief that this is how they are perceived. No wonder 90% of salespeople do not have the life and the income they say they want!
I Challenge YOU! Look for where this shows up in your daily life. Be honest with yourself. Look for places where YOU are indeed your own worst enemy. Let me know what you discover. The first 3 people to take on this challenge will get FREE help from me to get past this monumental road block!
Mon, January 24 2011 » Mental Moments » No Comments